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ACCUPIX MAILERS HOW TO

Do I lick the envelope or just tuck in the flap?.

Do I include a website or just my phone number?.

You can do some serious Google'in (that's a verb) and get about 842 different opinions on what mailer to use. In this example of direct mail, that means doing the work, or paying the money for a quality list, and then putting an offer in front of that list in the form of a letter or postcard. Half of the work in marketing and sales is done when you've found people who need your service, and you put a compelling offer in front of them. If the people on your list don't have some type of inherent motivation to sell, no amount of genius copywriting or salesmanship can change that. If you have a bad list, then no matter how good your mailer is, or how great of a salesperson you are on the phone, you will struggle to generate quality leads.Īnd as a result, you will struggle to close deals on a regular basis. Your list will directly influence the success of your campaign. This is one of the most (if not THE MOST) critical steps in building a profitable direct mail campaign. The Direct Mail Process Step 1: Get Your List have some dinero - Direct mail can get pricey but you can control that by being selective when you buy your list. need high volume - If you need something that can scale up and generate a lot of motivated sellers. are a technophobe - Don't like messing with this newfangled thing they call the Internetz? The property is automatically entered into your Property Pipeline, and your new lead is simultaneously entered as a new contact. Simply type in their information, and REI BlackBook does the rest.

Leverage the lead sheets inside REI BlackBook to input the data you have collected from your prospects.

ACCUPIX MAILERS HOW TO

Read this blog post and watch the video titled Automation #1 to learn how to set up your Profit Dial number in REI BlackBook This allows you to keep doing what's working, and shut off what's not. Having a phone system like Profit Dial allows you to have a specific number for each campaign, so you know if you're marketing efforts are profitable. It is important to understand where your leads are coming from.We will get into the benefits of each later in this chapter, and will also give you access to our preferred vendors. The two most common options are either a letter (handwritten or typed) or a postcard. There are many different directions you can go with your mailer.Absentee owners, pre-foreclosures, probate, tax delinquencies, and vacant houses.

Here are a few suggestions of lists you can pull from the online resources mentioned above, or possibly your local courthouse. What you'll need to get started with direct mail That's not to say you won't get calls or even deals from your first wave of mailers, but I wouldn't bet all your chips on that happening.

The bulk of your responses and deals will come from mailer 3 - 5. Don't spend your last $1,500 on a direct mail campaign hoping and praying you'll get a deal out of it.Ĭhances are, you won't. When setting your budget, be sure to factor this in. You should plan on mailing to the same list at least 3 - 5 times. Now, before we get started, there is one thing you must understand about direct mail.ĭirect mail is a numbers game. You can buy a list of individuals who own a house in one city but live out of state (Absentee Owners).Īnother great example would be a list of individuals who have recently received a Notice of Default letter (Pre-Foreclosure).Īs discussed in Chapter 1, this is the reason it is so important to choose a niche before you start marketing.Īn even better strategy is to start stacking these lists, and really pin-point sellers who NEED to sell their property.įinding a list of out-of-state owners, who are also behind on payments, or taxes, is a much more valuable list because you are now stacking "motivations". With direct mail, you can generate a target list of motivated sellers from sources such as REI Printmail, Listability, ListSource and Mellisa Data, and send them a piece of mail that speaks directly to their needs. Despite what you may have heard, direct mail is still one of the most effective methods for generating seller leads for real estate investment businesses of any size.